Gawker, the web’s most hypocritical media company, has long realized that a good way to get commenters riled up is to point to the excesses of Silicon Valley companies and their fancy office spaces.
Just last week they ran a feature titled “Foreign Tourists Stunned By Luxurious Startup Offices“
One of the highlights of the tour was Heroku’s office, a hosting and code-management startup that was picked up by Salesforce for $250 million. Its exposed brick walls, in-office amphitheater, and kitchen amply stocked by the company’s “wellness guru” left one foreign founder “kind of in shock.”
The piece is just the latest example of Gawker’s distain for costly tech real estate, following similar snark about the offices of Uber, Github and Facebook.
And it’s not just tech companies: Back in July, Gawker took aim at a New York “Apartment Building With Separate Entrance for Poor People” — the scandal there being that the building had two separate lobbies for two different classes of tenant.
In fairness, that last story does seem kinda gross. Do any tenants really think themselves so important that they need to be protected from the rest of the building’s inhabitants? How fucking elitist would you have to be?
Which brings me to — I know you saw this coming a mile off — this story in the New York Observer, pointed out by author Ryan Holiday:
“We will be moving out of the walk-up Nolita loft space that has been our home since 2008. Earlier today, we signed a lease for three floors of 114 Fifth Avenue,” Gawker owner Nick Denton wrote in a staff memo that will go out this afternoon. Gawker Media signed a 15-year lease on three floors of the building, with plans to sublet one floor for the time being.
Gawker will have its own entrance on 17th Street, which means that employees won’t be subjected to a corporate lobby. “Can you imagine Hamilton Nolan putting up with that shit?” Mr. Denton asked the Observer.
According to Commercial Observer, Gawker’s new HQ (artist’s impression above, from the building’s website) was acquired by Lubert-Adler for $165 million in 2013. The asking rent for Gawker’s 58,900 square foot space is reported as $78 per square foot (58,900 x $78 = $4,594,200.)
Other recent arrivals to the building include Pierre Omidyar’s First Look Media, current employer of former Gawker editor John Cook.