Welcome!

April 20, 2012 in News

Welcome to IIT’s new social network for entrepreneurs!

The goal of this network is to provide you a space to network and collaborate with other fellow IIT entrepreneurs and alumni outside of our events.

To get started, sign up using your university email id, and fill out your profile.

“If you’re building specifically for mobile, you’re in the past”

May 22, 2013 in News, Pando Daily

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While most commentators are now boldly declaring we’re in a post-Web 2.0 era, those operating at the bleeding edge of technology have already moved past that. Two years ago it was “The Stream,” according to Adweek. Last year it was The Age of Mobile, according to us.

This year, it’s a goddamn free-for-all.

Neal Mohan, dubbed “Google’s $100 million man,” has some thoughts on mobile. He’s worked his way up the digital advertising ladder from a startup called NetGravity and through the ranks at DoubleClick before it sold to Google. Now he leads Google’s display advertising efforts, which means he shepherded the company’s acquisition of mobile ad network Admeld. He also witnessed the company’s development of Android and Google Glass firsthand.

At the CM Summit in New York yesterday, Mohan said mobile can no longer exist as a separate entity. It’s part of an integrated experience that spans not just phones and tablets but Google Glass, smartwatches, Spark Devices, SmartThings, etc. He sent a pointed warning to slow-moving companies that view their mobile strategy as something separate from whatever their big-picture strategy is, be it advertising, media, apps, commerce or otherwise.

“If you’re building specifically for mobile you’re in the past,” Mohan said. “Consumers live in a multi-screen world. We see it as part of an integrated, consumer-centric experience.”

He noted that Google has invested in things like enhanced campaigns to push its advertisers to run ads that work seamlessly across numerous devices. “Mobile should be a first-class citizen in everything we do, as opposed to something that’s done off on the side,” he said.

The CM Summit, part of Internet Week, was moderated by John Battelle, who also led a different summit named after Web 2.0. In a sign that Web 2.0 is really, truly over, that conference ended its eight-year run last year.

So, I suppose, all hail the stream. Wait, no, that’s old news. All hail mobile! No… All hail Glass? Hm. All hail smart things! All hail everything, everywhere!

Erin Griffith

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Erin Griffith covers New York startups for PandoDaily. She's worked as staff writer for Adweek and a private equity blogger for peHUB. Her writing has appeared in VCJ, Time Out New YorkHuffington Post, FT.com, and BUST. She plays keyboard in a band called Team Genius and Tweets as @Eringriffith.

    


EdgeCast Launches A New Content Delivery Network Just For E-Commerce Companies

May 22, 2013 in News, TechCrunch

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If you’re a big huge e-commerce business, your time is money. Literally. Amazon.com made $61 billion last year, which boils down to $167 million a day, $7 million an hour, and $116,000 a minute. Every minute counts, which is why you cant afford to have your website go down or be slow, even for just a little while.

That’s why Los Angeles-based content delivery startup EdgeCast launched a new product called EdgeCast Transact, provides a dedicated CDN built just for e-commerce companies, with all the features that e-commerce companies need. EdgeCast Transact is built on top of the company’s new Commerce Acceleration Network, which is built to be PCI-compliant and enable acceleration and optimization of e-commerce pages.

While a number of CDNs tout features that e-commerce websites crave, like application acceleration, page optimization, and small-object delivery, EdgeCast is the only one that has broken its e-commerce offering out and put it on its own dedicated network infrastructure. And the company has spent the last year designing and testing out this purpose-built network for e-commerce providers so that they don’t have to share any infrastructure with media companies or social networks or whatever.

That means that e-commerce companies won’t have to worry if there’s a DDOS attack against a media company, or a surge in traffic during the Super Bowl at a social networking site, or whatever. The network is also built to be fully redundant and have all sorts of failover and elastic provisioning to handle holiday traffic spikes and the like.

For clients, that’s like not just buying a Rolls Royce, but having your own private highway to drive it on. At least, that’s what EdgeCast president James Segil says.

Anyway, in addition to having their own private infrastructure, EdgeCast Transact is designed to provide secure sessions between the origin and end user. It also has mobile device detection and front-end optimization built in, to ensure the best performance regardless of the platform or device someone’s using to access the site.

E-commerce companies benefit from also having access to a dedicated customer support team and “white-glove service,” which Segil says is needed for most of those customers. It’s also going to be updated with the needs of business customers in mind — which means e-commerce business cycles, code freezes during the holidays and other busy shopping seasons.

EdgeCast continues to win business in the CDN market, with more than 6,000 customers. Those clients include some big names, like Twitter, Hulu, Pinterest, Etsy, and Tumblr. (Don’t worry, Yahoo is a client too.) The company now has about 215 employees, most of which are in the United States… Although it’s been expanding its footprint with sales and support internationally.


Deploying Better Shelters, For The Next Big Weather Disaster

May 22, 2013 in Fast Company, News

After the initial shock wears off, victims of events like the Oklahoma hurricanes often don’t have a roof over their heads. These innovative shelters are some of the solutions available.

The monster tornado that hit the Oklahoma City suburbs this week did more than just take lives. It also left countless people without homes. The most commonly-used shelter solutions are far from ideal. Tents are difficult to live in for long periods of time, and trailers are too bulky to be practical. There are other shelter solutions out there, though, and many of them are better-designed than what we have today.

One of the best long-term solutions we’ve seen comes from Visible Good, a startup that has created a lightweight, easy to assemble, folding, modular shelter that’s somewhere between a tent and a trailer. Visible Good co-founder John Rossi told us in a recent interview why he thinks the company Rapid Deployment Model (RDM) is useful in disaster situations: "The reality is, there really is a gap that this little structure fits into. It’s got the hard walls and insulation of a more conventional building, and it’s compact and packs into its own floor, so you don’t lose parts, things don’t go missing, it doesn’t fall apart, and you’ve got a very neat little package that’s easy to ship and easy to set up."

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27 Simple Health Tips for Entrepreneurs, From Entrepreneurs

May 22, 2013 in News, TechCocktail

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This post is part of Tech Cocktail’s “Healthy Entrepreneur” series, bringing you insights on food, exercise, and sleep on Mondays and Wednesdays throughout May. The series is presented by Coromega (more info and a giveaway at the bottom).

In our book, the pursuit of startup “success” at the expense of disease, depression, and/or death is a failure.  That’s why Tech Cocktail has dedicated the month of May to providing you, the entrepreneur, valuable resources, interviews, tips and tricks to lead a happy, healthy life.

We’re also aware that your circumstance may not be conducive to a perfectly healthy lifestyle.  Robb Wolf telling you to get more sleep might sound nice in theory, but in practice, you’re riddled with demanding deadlines, pending payrolls, and inquisitive investors.  Eight hours might not be realistic- but improvement always is.  (But you really should give Wolf’s advice a shot- for performance’s sake.)

That’s why we’ve reached out to a group of fellow entrepreneurs, those who can empathize with your situation, to share some simple tips for how they infuse a bit of good health into their day.  Their responses are below.  Enjoy.

26 Simple Health Tips for Entrepreneurs, From Entrepreneurs

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1) Schedule Regular Walking Meetings

Each day, I try to make as many meetings as I can walking ones. Not only is it a great way to add in some sneaky exercise but, for the right kind of meeting, getting up and moving can really energize and expand the conversation.

- Derek Flanzraich, ceo & founder of Greatist

2) Meditation and Generating Heat from Inside

I practice vedic meditation, which calls for 20 minutes in the morning and in the afternoon, sitting up with your back supported, since we can’t all be monks in the Himalayas, right? In terms of physical exercise–it’s not about how long or how hard, it’s about how much heat you’re generating from within yourself. Actually, I think this should apply to everything you do–a combination of calm self-reflection plus heat and passion are the recipe for a good life!

- Erica Berger, Co-founder and curator, Mileage Media

3) Commit to races

Nothing inspires entrepreneurial types to get in shape like upcoming competition, so sign up for triathlons, 10ks, bike races, or whatever floats your boat. Lost 50 lbs after signing up for a half ironman despite barely being able to run a 5k.

- Erik Severinghaus, Founder and CEO at SimmpleRelevance

4) Spinning!!!!

I spin everyday now and not for my body but the disconnect from all things tech and for the clearing of the mind. It’s my meditation and an incredible workout!

- Jen Friel, Creator at Talk Nerdy To Me Lover

5) 5 to 20 Minute Morning Meditation

Even if you only have five minutes, make a point to sit with your eyes closed and breathe. Better still — use the Insight Timer app and set a goal to do 20 minutes, at least three times a week. It’s like building a muscle — it will get easier over time, and you will be amazed at the clarity and creative problem-solving it brings in life and business. Insight Timer will help you build the habit by keeping a log of your sessions, as well as an optional “journal” prompt when you finish to collect insights and ideas.

- Jenny Blake, Author and Founder of Life After College & JennyBlake.me

6) Use the Buddy System

I have a running ‘buddy’ (another founder whose company is in a similar stage as mine). We go on long runs together and swap stories, give/get advice, generally de-stress with each other. It’s a two-fer — we get healthy & keep sane.

- Sonia Sahney Nagar, Co-founder and CEO at Pickie

7) Scotch

Being a startup founder is a surefire way into a superficial life of bipolar ups and downs.  one day you’re the flyswatter the other day you’re the fly. Scotch helps.

- Danny Boice, CTO and Co-founder at Speek

8) Perspective and Reflection

I usually spend a half an hour in the morning reading a travel book.  Right now I’m reading, The Conde Nast Traveler Book of Unforgettable Journeys: Great Writers on Great Places. It helps put what we are trying to do in perspective.  Every weekend I try to do a “reset” where I think back on the past week (thank the hell out of everyone who helped and everything we accomplished) and center myself on how to do it again next week.  Perseverance is paramount.

- Pete Stam, Co-founder and Managing Director at UrbanBuddy

9) Strategic Workout Scheduling

I don’t have set times that I work out during the day. Instead, I use them strategically to stave off cognitive burnout. If I feel my mind failing to fire as quickly or efficiently as I want, or I feel as though my attention span is shorter and I’m starting to get sidetracked, I go work out. This happens twice a day on average.

- Travis Steffen, Founder at WorkoutBOX.com

10) Frankenstein Smoothie

I usually don’t have time to eat a full breakfast so I grab my “Nutribullet” and throw in vegetables, fruits, quinoa and some water and blend it up to something I can drink before I get to the office.  Gives a natural boost and fills you up for half the day!

- Keval Mehta, Founder at INRFoods

11) Getting-Ready-For-the-Day Moment of Silence

I take my time waking up. I open my eyes, think about my day (sometimes reaching for my phone to look at the calendar) and think about what outcome I want at the end of my day. What will make me happy? And then I briefly plan what pieces I will need to have in place\shift to achieve this sense of happiness. If I am dreading the day or fearing a frog (some task or activity I am not looking forward to) this moment of silence helps me build the strength to launch myself in the day with energy.  It is also really nice to just soak in the silence and still ness of the morning before launching into the flurry of the day’s activities.

- Zainab Zaki, COO at TappedIn

12) Breathe deeply!

Whenever I feel stressed or overwhelmed, I stop and make a conscious effort to breathe deeply, through my diaphragm, for 5-10 breaths to relieve tense muscles and reset to a calmer frame of mind.

- Lea Woodward Founder at Startup Training School

13) Block 1 hour day for exercise

Every Sunday, I schedule an hour/per day of exercise for the next week. I try to sign up for classes, because then I’m committed and have the financial consequence embedded. This helps me stay healthy, positive and by blocking the time in advance, it helps to make it happen.

- Sarah Schupp, CEO and Founder at UniversityParent.com

14) Pull-ups

Install a pull-up bar in your office door way. Every time you come or go, crank out as many pull-ups as you can.

- Shane Adams, Founder and CEO at Sagacious Consultants

15) Cage Fighting

I train MMA every single day at Disciple MMA in Sterling.  It’s the most analogous sport to founding a startup around.    The rules are few and far between.  It’s often boils down to who can hold their breath the longest.   And no matter which way it goes it’s bloody.

- Danny Boice, CTO and Co-founder at Speek

16) Regular Yoga Practice

I started practicing yoga about 1.5 years ago and it’s been life changing.  As entrepreneurs it’s easy to spend endless hours in a chair stooped over a laptop. Regular yoga practice keeps the blood flowing and helps with posture and relieving stress in a huge way.

- Patrick Conley, CEO and Founder at Automation Heroes

17) Afternoon Explosion

After sitting in a chair for 7 hours straight, there is no way I continue to be happy and productive without physical exertion. A run by the east river and 30 minute weight lifting session reenergizes my brain and puts a smile on my face.

- Russell Kommer, Executive Director at ExcelHelp.com

18) Get a dog

Having a dog encourages me to get up and go on a walk several times a day and at routine intervals. If you’re going from not exercising at all to wanting to do something, having a dog practically forces you to start.

- Wade Foster, Co-founder at Zapier

19) Work Hours

I set and stick to hard start and stop times during my work day.  My brain runs 24/7 but my body doesn’t and by setting hours I ensure my body rests enough to keep my brain sharp.

- Mike Hostetler, CEO at appendTo

20) Mind Games

Every morning before I start work I try to spend 15 minutes on Lumosity.com “brain training” through a series of games that are fun and help me feel more alert and focused. Couple this with a good physical exercise and diet routine, and you’ve got a formula to be an entrepreneurial power house!

- Joel Holland, Founder and CEO at Video Blocks

21) Blend!

One of the most efficient ways I’ve found to get the nutrients I need is to stock up on dark leafy greens and fruit – and then blend them (having a vitamix helps but is not required). Its an easy way to ensure getting at least one healthy meal in each day.

- Jen Consalvo, COO at Tech Cocktail

22) Write Handwritten Thank You Notes

At least once a week, sit down and write a thank you note. Even if nothing especially worthy of a thank you note happened, send a letter telling someone how much you appreciate the work they do or how much they mean to you. It will not only make someone else’s day, but also will help you remain grateful and grounded, both of which are essential for a lifetime of health and happiness.

- Alexis Wolfer, Founder and Editor in Chief at TheBeautyBean.com

23) Reclaim 20-30 minutes per morning

Every morning I reserve 20-30 minutes (minimum) from the day. Check RunKeeper – is there a specific workout reminder? If not, roll the Metolius simulator board into quick circuit session.

- Derek Punsalan, Co-founder and UI designer at 47 Degrees.

24) Daily Endurance Exercise

I awake at 5:00am every morning and do some form of endurance athletic activity, either swimming, biking, running or weight training. Although I don’t have the time to commit to getting back into Ironman triathlon conditioning, I find even just thirty minutes of activity a great way to come into the office refreshed for the day ahead. I also try to put a handful of races on the calendar to give me something to work towards – be it as short as a 5K race with colleagues or my fiancé or as long as a marathon in early summer or late fall.

- Ryan FrankelCo-founder and CEO at VerbalizeIt

25) Find An Outlet

No, not a power outlet though I do advise keeping your phone charged. Find an outlet to blow off steam whether it be working out in the gym regularly, yoga, playing an instrument or meditation. Find something that makes you happy and  takes your mind off your work. Ideally it also gets some blood flowing to help burn off some calories and releases endorphins.

- Frank Gruber, Co-founder and CEO at Tech Cocktail

26) Resetting the mind

I make sure to get in a good grinder at Crossfit 3-4 times a week to reset the mind and bring my focus to the present.  I am also very protective of my sleep and try to get 7-8 hours a night to allow for good solid restoration.

- David Cohen, VP at Round Table Companies

27) Dump the TV

I avoid the television and everything pumped through it like the plague. It keeps my head clear and focused on what makes me happy and reduces stress.

- Chad Halvorson, CEO at thisCLICKS

Coromega is offering Tech Cocktail readers a special 25 percent discount on supplements (with the coupon code TECH). Also, the first five people who sign up here will get a free omega-3 test (valued at $150) and a 90-day supply of Coromega.

Why do healthy omega-3 levels matter? Because the majority of Americans are omega-3 deficient, which means most of us are losing out on healthier minds, hearts and bodies. Coromega is a unique delivery system of delicious omega-3 fish oil that comes in a convenient, single-serve “Squeeze” – a tasty burst of goodness with two essential fatty acids, DHA and EPA. And it’s clinically proven to have 300% better absorption than regular softgels, which mean you’ll be on your way to healthy levels in no time!

The post 27 Simple Health Tips for Entrepreneurs, From Entrepreneurs appeared first on Tech Cocktail

Google Adds Conversational Search In Latest Chrome Build, We Go Voice On

May 22, 2013 in News, TechCrunch

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Google has updated Chrome in build 27 to include conversational voice search, a feature it demoed on stage at Google I/O this year that allows you to search by voice, but also transcribes your queries in real time and lets you use natural language, asking Google straightforward questions and getting straightforward answers, both read back to you by dictation and in actual Google search results.

The transcription feature is awesome, since you can actually watch Google try to anticipate what you’re going to say and then adapt in real time to the right query. So far in my testing, it hasn’t gotten anything wrong; this isn’t the clumsy voice input of five years ago that got things wrong as often as it got them right. Having it understand natural queries is also very cool, and for the first time, you get a sense that this is what we all imagined something like AskJeeves was meant to be, but good and effective.

Questions that are easily answerable generally are. Ask about nation and state capitals and get the answer right away, read back to you by Google. Ask about a location and get a map. Ask about a person and get a brief bio. It’s a lot like having your own personal information agent or knowledge broker, and it’s so impressive that I might even eventually be able to get over my embarrassment of using it in public.

Conversational search is available in the latest stable build, and can be accessed by going to Google’s homepage and clicking the microphone icon in the search bar. So far, I haven’t run into a single connectivity issue or mistaken query, but let us know if your experience differs. Also, Chrome itself wouldn’t detect the update to version 27 on my Mac, so you may have to go direct to the Chrome website and reinstall altogether to get this up and running.


Newsweek 2.0: A New Model For Online Magazines

May 22, 2013 in Fast Company, News

Designed by Huge, the revamped, digital-only Newsweek aims to bring print mag qualities like cohesion and curation to the web.

When it was announced last fall that Newsweek, after nearly 80 years as a weekly news magazine, would ditch print and go all digital, it seemed to many like an ill omen--the first step toward an inevitable demise, sort of like when a network unceremoniously boots a faltering TV show to a Saturday night time slot. And indeed, the prospects for Newsweek's survival as a subscriber-supported, tablet-first magazine looked grim; consider the fate of News Corp’s much ballyhooed iPad-only mag The Daily, which was a complete and utter dud despite considerable resources and ringing endorsements from Apple itself.

Thankfully, that isn’t quite the path Newsweek is headed down today. Its new lease on life doesn’t just come in the form of a tablet app but a website, too, built with the help of Huge, the digital agency whose successes include the beloved HBO GO app and CNN’s flashy new website. What they’ve managed to cook up for Newsweek is both compelling and, in terms of web publications, simply a little bit different from much else out there. The new Newsweek is a handsome digital experience that taps into the social and multimedia opportunities offered by the web, sure, but it’s also the rare website that shuns the Internet’s breakneck news cycle and sticks to the magazine’s original raison d’etre as a curated collection of relevant stories. And it’s going to do it at the same pace as its pulp predecessor: once a week, every week.

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How Twitter Is Reshaping The Future Of Storytelling

May 22, 2013 in Fast Company, News

We might have fewer characters to work with, but we still hunger for narrative. New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories. Plus: an appearance by John Hodgman!

Every five days, a billion tiny stories are generated by people around the world. Those messages aren’t just being lost in the ether, like the imaginary output of monkeys randomly attempting to produce the works of Shakespeare. Instead, the tweets are being archived by the Library of Congress as part of the organization’s mission to tell the story of America. The archive now includes 170 billion posts and counting.

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What Is It About Porn? An Interview With The Founders Of TheWorstDrug, A NSFW GIF Site

May 22, 2013 in News, TechCrunch

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Porn is the new Tumblr. It seems that everyone with a CS degree and a little free time is trying to cash in (or at least dabble) in the world of online sexuality, a happenstance that I’d chalk up to the ubiquity of boobies online and the potential for perceived riches. But what inspires a pair of designers and artists to create a site that essentially catalogs every NSFW GIF they can find?

I had to find out.

To be clear, the site [THIS IS A NSFW LINK. DO NOT CLICK IT AT WORK OR EVER] is very NSFW. It’s also quite basic – you simply press your mouse button to slide through one image after the other in a cavalcade of protuberances and pneumatic efforts that brings to mind Chaplin’s Modern Times crossed with Skinemax. Seriously. Don’t click the link. It’s porn. Instead, let’s talk to Raj and Katie, founders of the site. They preferred to remain somewhat anonymous.

John Biggs: Why did you guys make this?

Raj: Serendipity. In the beginning, in order to ramp up on some new technologies, I built a webapp to pull the most popular animated gifs from the web and present them one after another. I honestly expected kitties, Batman, and Kermit the frog. Instead, the gifs ended up being 99% porn. The next day, I told 6 friends about this happy accident, and by the end of the week, we were getting 200 unique visitors daily. Chris (the designer) has since transformed my clever hack into a polished user experience, Kevin (the hustler) is exploring innovative business models, and Katie (the ballerina) has helped forge our brand and identity. We use the site ourselves, and we’ve just been kindling the fire – it feels like the project has taken on a life of its own.

These are some of the responses to our site on Reddit.

JB: Who are you guys?

Raj: I’m equal parts hacker and guitarist at heart, Chris is an artist, Kevin is a hustler, and Katie is a choreographer. We’re a group of friends, and we each bring unique talents to the table. We love working together. At the moment, we’re building a porn site. Next time, we might record a rock album.

Quick story: A few months ago, we were trying to figure out where to take our product, so I issued Chris a No Fap Challenge. I asked him to not spank it to any porn site other than The Worst Drug for as long as possible. Chris lasted 3 days. He came back to me and told me that he couldn’t get off without video – so along with animated gifs, HTML5 video became our next major feature.

JB: There seems to be a trend of women working on porn startups. Why?

Katie: As porn becomes more mainstream, disrupting the current tech is fair game for anyone who isn’t afraid of it. This includes the kind of savvy and self-governing women who would abandon their kitchens and venture into the tech world in the first place. That’s my guess anyway. For me it was happenstance that the content was porn. These GIFs reveal the usually obscured popular content of the Internet. Imagine observing the planet from a distance, swiping through what we look at, laugh at, get aroused by, and share with each other. I was initially surprised, even shocked, that what we captured was basically all porn, but then I had to laugh. I love this big world of happy, normal, clever, horny people. We’re sexy.

JB: Why porn? Why now?

Raj: We’re driven by a particular philosophy. Recent studies have shown that there’s little correlation between porn use and deviant/risky sexual behavior. Researchers have also been looking into why porn is addictive. I’ve been trolling on 4chan for years, and I think that watching porn makes you a better person. It’s always my belief that knowledge is more powerful than ignorance, and porn is a particular type of knowledge.

Also, there’s nothing in our algorithms that limits our content to porn. Our site simply pulls in the most popular animated gifs as determined by web users around the world. It just happens to be the case that these gifs are all porn – we’re reflecting the world back at itself.

JB: How will you make money?

We don’t know – do you have any money?

We’ve bootstrapped ourselves so far, and we’ve been able to cover our operating expenses. For the moment, we’re focused on building the best user experience that we can.

Unrelated: Our name (The Worst Drug) reflects the addictive nature of the site. Chris chose our logo font because it looks like something that you’d see on a bottle of prescription pills – and it feels a little dirty, but still somehow clean. Our ‘u’ is a forward arrow key, as you can hit that key instead of clicking the image.

JB: Do your parents know what you’re doing?

Raj: My parents have no idea what I’m doing. My parents have never had any idea what I’ve been up to. They still don’t know that I once stole a nice pen from K-Mart in 6th grade. (I hope that my parents don’t read TechCrunch.)

Katie: Yes, and my mom loves the site! She’s offered suggestions for the UI, and she’s even Tweeted about us to her 17 followers. Her response is flattering, but I question her taste, because I also showed her Two Girls, One Cup, and she thought it was hilarious and didn’t throw up in her mouth at all.

JB: What’s your favorite kitten picture?

See above.


Practice Fusion Continues To Reach Beyond Digital Health Records, Adds Free Expense Tracking To New Booking Engine

May 22, 2013 in News, TechCrunch

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Practice Fusion has made a name for itself over the past few years by tapping into enormous demand for digital health information — particularly health records. From its inception in 2005, the startup has been on a mission to disrupt the slow-moving, archaic world of Healthcare IT by providing a free, web-based electronic medical records (EMR) platform to doctors and their practices.

These days, we take free scalable, online platforms for granted, but at the time, Practice Fusion’s approach to EMR was far from being the norm in the healthcare market. Since then, the company has gone on to raise $70 million, attract some 150K medical professionals and grow to over 250+ employees. Today, Practice Fusion hosts digital health records for over 64 million people in the U.S., making it one of the largest web-based EMR platforms out there.

With the success of its EMR software, Practice Fusion is now looking to extend the functionality of its platform with the goal of building a true end-to-end health service. Setting its sights on becoming the Salesforce.com for doctors and the Facebook for health, last month the company launched Patient Fusion — a new complementary site that allows anyone and everyone to compare doctor reviews and book appointments within an hour of arriving at the doctor’s office.

The new service takes Practice Fusion into ZocDoc’s territory, combining Yelp-like reviews with an Uber-style on-demand booking service. However, unlike Yelp, which would allow users to rate doctors even if they’ve never stepped foot in their office, Patient Fusion aggregates ratings from patients after their visits. This allows the company to not only build a database of verified reviews (based on visits it knows actually took place), but to lay the groundwork for a sizable local physician search engine as well.

With several million reviews now live, today Practice Fusion is taking the next step toward being a full-service health information platform with the launch of a free tool that aims to help patients keep better tabs on their health spending. Now, along with the ability to book appointments and access digital health records, Patient Fusion allows users to track their health spending across their entire history of medical visits.

The platform, which officially launches in beta today, is available to Practice Fusion patients who are covered by national health insurance providers like Anthem Blue Cross and United. If the initial launch of Patient Fusion brought the company into Yelp (and ZocDoc) territory, then its new free service marks the beginning of Practice Fusion’s own version of Mint.com for health.

By aggregating patients’ health information and family health bills, Patient Fusion allows users to track and visualize the history of their health costs, including out-of-pocket expenses and deductibles, for example. The idea is to help users more accurately plan their flexible spending account (FSA) contributions and estimate the cost of future visits to the doctor’s office, for example.

Another key piece of the new service is that it includes insurance claims information to enable patients to view their claims history and determine which claims have been rejected, which have been accepted and which may need to be disputed. By allowing patients to more effectively stay on top of their health bills, the company also sees a potential upside for doctors — as easier expense management could lead to an increase in payments that are more accurate and are actually on time.

With the average person now spending $3,000/year on out-of-pocket medical costs and with medical bills now representing one of the leading causes of personal bankruptcy in the U.S., Practice Fusion is hoping that its new tools can alleviate some of this financial stress. While the company is far from being the only service to allow patients to track their health spending, the service has the benefit of being tied to one of the largest EMR platforms in the U.S. and a search and booking service that now includes more than 27,000 verified providers.

By simplifying health expense tracking and by allowing people to view out-of-pocket expenses incurred to date (as well as costs covered by insurance and the remaining balance of their deductible) — all for free — Patient Fusion comes with plenty of appeal.

This is especially true for doctors and practices already using the company’s EMR platform, as they can now direct their patients to its appointment booking and expense tracking tool without worrying about the high costs of ZocDoc or other similar services. And, for its new tool, having access to the huge network of medical professionals using its EMR software, this means ready-made scale.

The new service will be of particular interest to startups like Simplee, which launched its own “Mint.com for healthcare expenses” service and medical wallet back in 2011 to enable people to better track visits, monitor benefits and pay bills online. More recently, Simplee has expanded its reach by bringing a payment and loyalty platform to hospitals in an effort to give them a better way to distribute bills (digitally), and, last month, it launched a new mobile app that allows people to pay their family’s medical bills from their phone — on the go.

While Simplee has managed over $2 billion in medical bills to date, Patient Fusion’s new service puts the two companies in direct competition — at least in regard to this functionality. However, Practice Fusion’s version does not yet support bill payments, only expense management, nor does it yet have the mobile piece. Though Simplee’s platform is (arguably) more extensive at this point, it likely won’t be long before Practice Fusion fills the remaining gap.

What’s more, as the company further extends it health platform, potentially adding integrations with popular health-tracking devices (like, say, Fitbit), Practice Fusion will begin to compete with a whole new category of startups and companies. While it remains to be seen which tools the average patient will find more accessible (and usable), at this point, given the ridiculous cost of healthcare and medical expenses, the average American will welcome any help in this regard with open arms.


Chinese Artist Ai Weiwei’s Heavy Metal Video Recreates His Prison Stay

May 22, 2013 in Fast Company, News

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Fast Company

Ai Weiwei is promoting his first heavy metal single with a video that has an "inch-accurate" re-creation of his 2011 prison cell.

Ai Weiwei is an unusual guy--so unusual that the Chinese authorities felt the need to lock him up in 2011 for 81 days as part of a crackdown on activists.

His new music video is a re-creation of his prison environment right down to the wallpaper. It's a promotion for "Dumbass," the first single from his first music album.

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