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April 20, 2012 in News

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The goal of this network is to provide you a space to network and collaborate with other fellow IIT entrepreneurs and alumni outside of our events.

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Coinbase Is Opening The First Regulated Bitcoin Exchange In The U.S.

January 26, 2015 in News, TechCrunch

Brian Armstrong (Coinbase),-2 Fresh from scoring a massive $75 million funding round, bitcoin payment firm Coinbase has revealed that it will open the first licensed bitcoin exchange in the U.S. on Monday. Read More

Fly Or Die: Canary Home Monitoring System

January 26, 2015 in News, TechCrunch

Canary Product Line 2 The home security market is quickly heating up. As IoT continues to be a dominating trend, security systems that use smaller, faster technology will become the central hub of the home for a fraction of the cost of traditional home monitoring systems. Canary is one of the most affordable and attractive options on the market, offering a single system that offers monitoring of everything from… Read More

Dice.com bares its ugly soul in its latest advertising campaign

January 26, 2015 in News, Pando Daily

Dice.com hottest ad

Only a handful of hours removed from the end of Pando’s 24-hour Don’t Be Awful event, a gathering dedicated to fostering ideas for a better Silicon Valley, and we already have another glaring example of why such an event is desperately needed. 

Dice.com, a self-described “a job searching platform for technology professionals,” is advertising its service with a Bay Area billboard that reads “Find the hottest tech talent” and which is adorned with shirtless men, who I guess we’re supposed to assume are developers. Apparently this advertising campaign has been running for several months and is featured on muni buses across San Francisco and on similar billboards in Seattle.

Tonight was the first time I personally encountered this incredibly offensive and tone deaf campaign, thanks to a tweet by Mattermark Founder Danielle Morrill, and a subsequent (and justifiably outraged) discussion that followed.

My question is, if this has in fact been a campaign that is so widely spread, why hasn’t it caused more outrage sooner? 

As Morrill notes, imagine if the gender roles were reversed and if these billboards featured bikini-clad women? How different, and more swift, would the reaction be? Males are no more deserving of protection from this sort of objectification than women are, but they’re no less deserving either. The reality is that any hiring activity that is based on physical appearance is both illegal and immoral, regardless of the lens of categorization on which it’s based. 

Some have suggested that this is troll advertising, meaning that the very fact that we’re talking about it means it’s working. I take exception with that conclusion. When something awful is happening within our community, it merits discussion (and in some instances, public shaming). To do as much doesn’t equate to validating or furthering the aim of the original message.

Morrill, for example, might be viewed as the “target audience” for this king of message. She is after all a female founder who is in a position to hire tech talent. But it had the very opposite of the intended affect. As Morrill herself tweets, as a “if I go use dice.com after seeing that what kind of human am I, as a married female manager?”

Barkley, the advertising agency that appears to be behind the campaign, tweeted self-congratulations for a similar ad now being displayed on a giant Time Square digital billboard:

To borrow from The Princess Bride, “ You keep using that word [awesome]. I do not think it means what you think it means.” Tragic. Horrific. Embarrassing. And, ultimately, ineffective, are all better words. I trust that not only will most of Silicon Valley not be using Dice, thanks to this campaign, Barkley will be the last advertising agency most firms will choose to work with.

In an environment where there are so many disenfranchised groups struggling to be taken seriously, it’s almost unseemly to fight for the rights of the male developer. But this discussion isn’t about male or female. It’s about the overall tone of the industry and community that we all want to be a part of.

Dice.com and campaigns about “hot tech talent” have no place in that community. Hopefully the company will get the message loud and clear, as should any future brands look to be “edgy” or “creative” in their marketing. Just, don’t be awful. Just don’t.

Michael Carney

Michael Carney_PandoDaily
Michael Carney is a West Coast Editor at PandoDaily, covering venture capital, financial technologies, ecommerce, on-demand services, and the future of television, among other subjects. He has spent his career exploring the world of early stage technology as an entrepreneur and early-stage investor, working in multiple countries within North and South America and Asia. He is an enthusiast of all things shiny and electronic and is inspired by those who build businesses and regularly tackle difficult problems. You can follow Michael on Twitter @mcarney.







5 Tools To Write a Winning Resume

January 26, 2015 in News, TechCocktail

Writing a resume can be a daunting and time-consuming task, but it’s a necessary evil if you want to land a job. Whether this is the first or the tenth resume you’ve written, everyone can do with some help on resume writing.

Short of hiring someone to write it for you, the resources available will make the process easier than ever. With free resume templates, access to employment databases and step-by-step advice on how to write a killer resume, your next one will be its best incarnation yet. Many sites even offer you URL where employers can access your resume online.

There are dozens of resume building programs to choose from. Here are 5 of my favorites:

Pongo

This is a free career advice service site that contains sample templates. It also offers a call or chat option with a live specialist to answer any of your concerns or questions such as how to address gaps in employment history or which template is right for you. Pongo conveniently allows you to create, download, print, and send your resume from one place. Its Career Corner page contains posts with tips from experts on how to write your best possible resume.

LinkedIn

LinkedIn has a complete program with several templates to choose from. The best part about the LinkedIn resume is that it basically writes itself based on information you provided in your profile. You can manage and edit what you want to include, but it really doesn’t get much simpler than this. The final product gets saved as a PDF file which you can send via email or share on Facebook, Twitter and, of course, LinkedIn.

DoYouBuzz

This site boasts “800,000 happy users” and designs custom formatting with color schemes. Or you can choose from their stock of more traditional templates. You can import your LinkedIn or Facebook profile to build your resume, then download it as PDF, Word, or OpenOffice file. Your account gets you a web address where you can share your resume: doyoubuzz.com/JaneDoe. Its sample video is in French and it seems to be the cool kid on the resume-building block with its sleek, modern, and simple approach.

Resume.com

Featured on this site is its own bank of job postings including a list of local jobs if you type in your city. It also contains a blog with expert career advice. Their main draw is that you can publish your resume online with them, making it accessible to their database of employers. You can also create different versions to appeal to different employers. They’ve got over 200,000 job postings, so it’s worth a look. You also get your own resume.com URL that’s available on the web or to share on social networks as well as LinkedIn. And, of course, you can also print a version of it in a Word or PDF file.

HowToWriteAResume.net

This product is exactly as it sounds; a step-by-step program to help you build a resume. It does more than merely offer templates (though it does offer dozens of them), it takes you through the process with specific and helpful instructions. Its “PhraseBuilder Technology” even offers prompts and suggestions on professional wording. Their blog provides career advice. They also have a job database where your file is matched to relevant job postings. They claim to be the #1 resume builder on the internet, so they must be doing something right.

With all of these resources at hand, there’s no excuse for you to have a second-rate resume. These programs make the resume writing process easier than ever. With traditional to designer templates, spell checks, phrase suggestions, your very own URL that lets employers see your resume online and the ability to share your resume on job databases and social networks, your new resume (and future job) is just a few clicks away.

Tech.Co Top Stories: Top Startup Cities Outside Silicon Valley

January 26, 2015 in News, TechCocktail

Did you miss out on one (or five) of Tech.Co’s posts from the last week? It’s okay. We want to let you know that we forgive you; we totally get it. You’re a busy person, with a lot of things on your mind and equally as many things to do. You had people to meet, places to be, and tacos to eat. No worries, though, because we’ve curated this week’s top 10(ish) posts as determined by the Tech.Co editorial team in the Tech.Co Top Stories of the week.

We published a Guide for the Healthy Entrepreneur – you should get yourself a copy here!

Our top story this week looks at the top cities for startups outside of Silicon Valley – make sure to check out the comments on that piece, as people from unlisted startup ecosystems make their case for inclusion. The 2015 State of the Union also happened this past week, and we managed to grab a few quotes during President Obama’s speech. This week, we got some great pieces from contributors; Keval Padia gives us a sneak peek on what kinds of gadgets we should expect to come out this year, and Kiki Schirr looks into the rapidly growing success of Slack.

Need more Tech Cocktail? Sign up for the Tech.Co newsletter today, and get the weekly wrap-up direct to your inbox.

Here are this week’s Tech.Co Top Stories:

  1. 7 Top Cities for Startups – Outside of Silicon Valley: We take a look at some of the top cities for startup activity, according to a recently published book, Screw the Valley: A Coast-to-Coast Tour of America’s New Tech Startup Culture, by business journalist Timothy Sprinkle.
  2. The 2015 State of the Union Recapped in 24 Obama Quotes: A few quotes from this year’s State of the Union. You can read the whole transcript over at Medium, or you can read it in emoji if you prefer.
  3. This 1 Questions Can Reveal Your Ideal Career: Y Combinator’s Paul Graham shares a little secret.
  4. 9 Tips for Waking Up Early [INFOGRAPHIC]: Waking up earlier can mean more productive days. Here’s what you can do to get up earlier.
  5. 7 Gadgets We’ll See in 2015: From the Apple Watch, to Dash wireless earphones, here are some gadgets to look out for in 2015.
  6. A Beginner’s Guide to Reddit [INFOGRAPHIC]: Reddit is a unique community, and it’s grown to become a resource from things like top headlines in the news to personal stories on startup pains (and anything and everything else, really). If you’re not a Reddit user, yet, then check this out.
  7. Y Combinator’s 22 Most Fund-Worthy Startup Ideas [INFOGRAPHIC]: This infographic is based on Y Combinator’s “Requests for Startups”, a list of startup ideas that deserve funding from them.
  8. ShipYourEnemiesGlitter.com Sold for $85,000: The sale of Ship Your Enemies Glitter was made official this past week, as owner Mat Carpenter put up his website for auction.
  9. Terra Tech: This is How to Master Your Branding Efforts: A fascinating interview we conducted with Terra Tech CEO Derek Peterson, who’s company is hoping to adapt their commercial greenhouses to the cannabis industry.
  10. Startup CEO: The Loneliest Job in the World?: Being the ultimate decision-maker in a growing company is a tough job – often a lonely job. You have to be prepared to face this loneliness before jumping into startups.
  11. It’s Simple: Complete Helps You Get Things Done: ‘Complete’ is a new, crowd-based, to-do app that aims to help you get things accomplished through group motivation.
  12. Slack Attack: the Workplace Messaging App is Going Social: We ourselves use Slack at Tech.co, and it seems that the workplace messaging app is being used everywhere (and not just for work).

Like what you’re reading? Have some great knowledge and think you have what it takes to write some great content for others in the startup or tech space? Then, consider writing for us!

Do you have a copy of our book, yet? Order your copy of Startup Mixology: Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success!

Interested in coming to a Tech.Co event? Check out our Tech.Co calendar here. Hope to see you whenever!

 

Israel Grows From Startup Nation To Exit Nation

January 26, 2015 in News, TechCrunch

2493495506_a2b556434c_b Thanks to a string of big exits over the past year, Israel’s technology companies are moving the country from a startup nation to an exit nation. Read More

The Human Impact Of The Industrial Internet Of Things

January 26, 2015 in News, TechCrunch

industrialinternet Will digital technology be positive for workers and jobs? Amid today’s public debate about the consequences of artificial intelligence and advanced robotics, along comes the industrial Internet of things. Little understood but potentially very significant for multiple industry sectors, this next wave of technology will create more jobs than it will destroy, according to the majority… Read More

A16Z Leads $58M Round In UK’s TransferWise To Ramp Up Its P2P Transfer Business

January 25, 2015 in News, TechCrunch

TransferWise TransferWise, the fast-growing UK-based P2P money transfer startup that has reportedly been in talks with Facebook for remittance services, has raised now raised a large round of funding led by one of the social network’s earliest backers. Andreessen Horowitz is heading up a $58 million round of investment in TransferWise, a Series C round with participation also from previous backers… Read More

More Than 200,000 Photographers Have Participated In EyeEm’s “Missions” For Brands

January 25, 2015 in News, TechCrunch

eyeem Whenever a new social network or online community springs up, it seems pretty inevitable that brands will eventually try to build a presence there. Naturally, this can cause lots of handwringing and eye-rolling — that’s why emphatically ad-free social networks like Ello attract a lot of interest, but also seem rather quixotic. So I was glad to get an update on what EyeEm is doing… Read More

Boost Conversion Rates: 10 Content Marketing Strategies

January 25, 2015 in News, TechCocktail

‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One of the main reasons that low budget films do not become box office hits is because of the lack of promotion. Whether it is a movie or your company, you need to follow strict and fruitful marketing strategies to climb the stairs and reach the top.

Important tips for effective content marketing

Content is extremely powerful when it comes to marketing your business. If your business is facing low conversion rates, implement content marketing strategies and see the huge difference for yourself. Here are 10 tips for the content marketing strategies.

1. Try to be natural- Trying to be something you are not will never prove much benefit to you. Share content that is relatable. For example, consider casual dress and manner of speaking when creating video content to share with your audience.

2. See to the end when you plan- You should always know the aim of your content. A ship without radar never reaches its destination. So, if you know the aim of your content you would know which audience to target. Clearly explain the purpose if you are hiring copywriters to create your content.

3. Create commanding calls to action- It is important that you have a very clear call to action so that your purpose is fulfilled. Lines like ‘visit my website’ have more effect than ‘you can visit our website’. Do not fear commanding your call to action strategies in guiding your audience to their next step. People are in fact attracted to leadership qualities.

4. Maintain a consistent formula- Whether it is for the content in your website or the videos in it, you should follow a certain formula. This generally includes a brief introduction followed by the purpose of the content. The next step should tell about the problem along with its solution and then the action to be taken.

5. Make it simple- No one likes to read long posts full of how your company was set up and what your problem is. Even long videos are not effective. People would rather see 5 videos that are 2 minutes long over 1 video that’s 10 minutes long. Same is the case with pages. Thus, try to sum up your major points which should be bold and highlighted.

6. Make it attractive- A boring black and white page will not attract new visitors. To make other people visit your company website, you will have to make your page very attractive. Not only should it be colorful but also full of photos and videos.

7. Use social media- Social media has the power to make or break your company’s name. Use it to the maximum by sharing posts.

8. Share informal content too- Other than posting only about your company, if you share some interesting stories from your industry, you will attract people to view your website. This may include some interesting facts about the company or the inside stories such as how a product is manufactured. These things attract people.

9. Keep it slow and steady- If you post a lot of blog posts every day, people will start losing interest in your company. Keep it steady as content marketing is a long-term strategy.

10. Ask for it- Don’t hold back in asking your audience to share your content when they find it valuable.

 

Content marketing is an art, but simultaneously, it is also a source to earn potential revenue and create a sustainable platform for your business or service. So manage things accordingly.